How to Create an Online Store in Telegram: full catalog navigation, products, search and newsletters

Why a store in Telegram

Customers already live in messengers. A store right in Telegram removes extra steps between "seen" and "bought":

• Catalog always at hand — a customer opens the bot and browses products like in an app.
• Clear product cards — name, price, old price, image, sizes and a link.
• Search — quick jump to the needed product by name, SKU or meta fields.
• Newsletters — you bring subscribers back with promos and new arrivals automatically.

🗂️ Full catalog navigation: categories and subcategories

The bot implements the full catalog structure of your store — a nested category tree:

1. The "Categories" button in the main menu opens the top level of the catalog.
2. Each category is shown as a button with an icon (if it has an image) and the number of products in brackets.
3. Tapping a category, you drill inside — to its subcategories. You can go to any depth of the tree.
4. Next to each category there is a "Show products" button: it displays products of that category.

🛍️ Products: cards, prices, images and pagination

Each product is a neat Markdown card with emoji:

• 🛍️ Product name;
• 💰 Price (and old price if discounted) — in the site currency with exchange-rate conversion;
• 🖼️ Image — sent as a real Telegram picture;
• 📐 Sizes / variants — with the correct label (size, color, material, etc.);
• 🔗 Product link.

Products are shown by pages — 10 per page by default. At the bottom is pagination: ◀ Back, page number, Next ▶, quick jump +5 and To end. Each page is a separate message with a set of product cards.

🔍 Product search

The "Search" button in the main menu. The bot asks for a query, you type — and get results immediately. Search works by name, meta title, URL slug, SKU and meta fields, just like the catalog search on the site. Results are also paginated.

🔢 Products-per-page setting

The number of products per output can be set on two levels:

• Administrator — in the channel/bot settings sets the base number of products per page (from 1 to 20) for all subscribers.
• The subscriber himself — in the "Settings" menu can set his own number (from 1 to 40), e.g. 15 or 25. If he chooses "Default", the channel setting applies.

So every user browses the catalog with a comfortable volume — without overloaded messages.

📨 Newsletters of messages, products and promos

A Telegram store is also newsletters. BooStore.pro collects content automatically:

• Promos, new arrivals, bestsellers, discounts, latest — buttons right in the bot, with paginated output.
• Send to all or selected subscribers — with audience settings.
• Scheduled sending — by date and time.
• Collect products by ID or from an article — your own selection for a newsletter.

All product cards in newsletters and selections are styled the same beautiful way — Markdown with emoji, images and sizes.

👥 Subscribers and base

A customer starts the bot — and is automatically added to the subscriber base with language and profile. You manage the base in the admin panel: filters, editing, import and export to CSV/ZIP. A subscriber can change language, link an email, set the products-per-page and unsubscribe — all via the "Settings" menu in the bot.

Built into BooStore.pro

All this already works inside the platform — no third-party services or coding. Just create a store, connect a Telegram bot in the newsletters section — and the bot becomes your showcase and sales channel.