SaaS platform for e-commerce

XML/RSS/YML, CSV and JSON exports

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XML/RSS/YML Exports

XML exports available on your site

The system supports automatic feed generation in various formats. You can use both abbreviated versions for fast indexing and maximally extended data including product characteristics, attributes and multilingual descriptions.

Supported formats and platforms:

  • Sitemap.xml – site map for Google and Bing, ensuring fast indexing.
  • Google Merchant Center – XML feeds for Google Shopping and dynamic remarketing.
  • Yandex Market – XML standard (YML) for advertising networks.
  • Hotline.ua – specialized price list with markup support for margin management.
  • Rozetka.ua – XML file adapted to marketplace requirements with price exception support.
  • Prom.ua – feed with intelligent multilingual support: automatic merging of descriptions (UA/RU) in one file according to the portal specification.
  • Epicenter (Epicentrk.ua) – adapted XML feed considering marketplace content standards.
  • JSON / CSV Price – universal formats for integrations and working in Excel.

The generator and current list of links are available in the admin panel: «XML/CSV/XLS/JSON».

Flexible configuration (Filtering and Sorting):

By adding GET parameters to the link, you can dynamically change the export content:

Parameter Description
producer Producer ID (multiple values can be comma-separated).
price_from / price_to Price range filter «from» and «to».
pers_shop_cat_page_catid Store category ID (supports multiple branches).
stock Stock status (in stock only / all products).
sort_instock_priority Priority: in-stock products are moved to the top of the list.
sort_by / order_by Sort direction and field for data sorting.

Example link: https://your-site.com/export.xml?producer=10&price_from=500&stock=1

All available value options and the link builder are on the «XML/CSV/XLS/JSON Exports» page.


Formula Markups

The system implements automatic price calculation using formulas. Margin management is available at three levels:

  • Globally for export: The «Additional markup» parameter allows you to set a general percentage on top of the base product price directly when creating a feed link.
  • For each category: In the settings of a specific store category, you can specify an individual markup that will apply only to products of that group. The settings allow you to flexibly set different percentages for each platform separately (separate markup for Rozetka, Prom.ua, Epicentrk.ua, etc.).
  • Individually per product: Each product card has a «Markup in exports» parameter that allows you to forcefully disable calculations for a specific item:

Exception options:

  • On – all active markups (export + category) are applied to the product.
  • Off: No markups – complete ignoring of markups. The file receives the original site price without surcharges.
  • Without Rozetka / Prom / Epicentr markup – targeted disabling of markups for a specific marketplace only.
  • Without formula markup – disabling automatic recalculation rules for this item.

This is extremely useful for price control on products with a fixed retail price (RRP), where automatic price increases are unacceptable.

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